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By Lindsay Silberman
And now, for a mouthwatering thought experiment...
You’re going out to dinner and deciding between two restaurants. When you visit the restaurant sites, option A takes forever to load, and when it finally does, you can’t find the menu anywhere.
Option B is beautifully designed and not only has the menu prominently featured, there are also tempting photos of their signature burger, crispy french fries, and apple pie. Adios, option A.
More likely than not, your website will be the first impression customers have of your business. So even if some delicious #foodporn doesn’t fit your brand, having a great website does.
Need even more motivation to get your site in gear? Here are 4 stats that prove it:
1. 48% of people say a website’s design is the No.1 criterion for deciding on the credibility of a business.
2. 67% of shoppers were more likely to buy from a website that is compatible with mobile devices.
3. 94% of survey respondents cited lousy web design as the reason they mistrusted or rejected a website.
4. 40% would leave a website if it took more than 3 seconds to load.
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